September 19, 2020
What is Google Algorithm update?
Google Algorithm update is the change made to Google’s search engine in order to improve the quality, relevance, and overall user experience of its search results.
The web index utilizes a mix of algorithms and various positioning variables to convey pages positioned by importance on its web crawler results pages (SERPs).
In its initial years, Google just made a small bunch of updates to its Algorithm. Presently, Google rolls out a large number of improvements consistently.
The greater part of these updates is slight to the point that they go totally inconspicuous.
WHAT IS A GOOGLE “CORE” ALGORITHM UPDATE?
A core algorithm update is one that is so significant to the algorithm, that Google is compelled to publicly announce the pending changes, usually well ahead of time to give webmasters sufficient time and opportunity to adjust. The June 2021 Page Experience update is an example of a “core” algorithm update.
HOW OFTEN DOES THE GOOGLE ALGORITHM CHANGE?
Google updates its algorithm quite often. Sometimes thousands of times per year. But most of these changes go unnoticed. Typically, when a significant change is made, Google makes a public announcement well ahead of time.
WHAT IS THE LATEST UPCOMING GOOGLE ALGORITHM UPDATE?
The latest (publicly acknowledged) algorithm update is the “Page Experience” update, which introduced new ranking factors tied to the quality of a site’s user experience (loading speed, responsiveness, and visual stability). The rollout for this update began in mid-June 2021 and is expected to be complete by the end of the summer.
WHAT IS THE GOOGLE “CORE WEB VITALS” UPDATE?
The Google Core Web Vitals update is a core algorithm update that began to roll out on June 16th, 2021. It will introduce three new metrics into the algorithm that measure and help rank sites based on the quality of their user experience. Specifically, they look at how quickly the largest piece of content in the initial viewport loads, how responsive the page is, and how visually stable the page is. The three metrics that make up the Core Web Vitals are called Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
WHY ARE CORE WEB VITALS IMPORTANT?
Core Web Vitals is important primarily because it is set to become a new ranking factor in Google’s search algorithm in 2021. it is important because they measure the quality of a site’s user experience, which is important for all marketing channels and has a big impact on key metrics like bounce rates, conversions rate, and revenue.
HOW DO YOU PASS THE CORE WEB VITALS ASSESSMENT?
For the Largest Contentful Paint, you must be under 2.5 seconds. For First Input Delay, you must be under 100 milliseconds. And for Cumulative Layout Shift, you must be under 0.1.
HOW DO YOU MEASURE FOR CORE WEB VITALS?
There are numerous tools and reports that can be used to monitor and measure your website’s Core Web Vitals. In order to troubleshoot fixes to your website for Core Web Vitals, we recommend using Google Lighthouse.
